Scale your brand with Factory Beta

A 30 day remote bootcamp to level up your brand roadmap online and IRL

For founders and startups building retail, food, culinary and lifestyle brands

How it works

Factory Beta is a hands-on, mentor-driven remote program aimed at founders and startups building emerging retail, food, culinary and lifestyle brands.

Over the course of 30 days, our guides take a cohort of founders and companies through a series of live talks, facilitated sessions and actionable plans. Together, we'll discuss challenge areas for your business and build strategies and recommendations to break through roadblocks and unlock growth.

Who's this for?
  • You've launched a retail, food, culinary or lifestyle brand in your home market
  • You want to expand, but have no time to scout locations and markets
  • You’ve got your hands full already keeping 1-2 locations going
  • You know you need to optimize channels, operations, supply chains
  • You want to use technology as a competitive differentiator
  • You could use some extra brains and hands at the table - right now
Who's this for
  • You’ve been testing your brand through pop-ups, markets and other retail channels
  • You have customers and a mailing list to work with
  • You’re looking for help figuring out a path to scale as a DTC brand
What you'll learn
  • How to plan, launch, grow and sustain a DTC brand
  • Deep-dives into essential concepts including: brand identity, product development, market positioning
  • Online and offline retailing, marketing touch points, innovation and financing
What's included
  • 10 hours of instruction across 3 sessions, hosted over 9 weeks
  • Access to a toolkit and resources
  • Dedicated and featured mentors who’ll be your guides
  • Credits for office hours and live events hosted by Factory

How it works

We know you've got a day-to-day business to run. Factory Beta consists of at least 3 sessions over 30 days, from hands-on check-ins to small group sessions.

Group session

Small group sessions exploring digital commerce to supply chain to franchising.

Deep dive audit

Deep dive with a guide into the business, systems, people, product or customers.


1:1 check-ins to build accountability and discipline - key to scaling up brands and systems.


Factory Beta brands can participate in ongoing IRL (in real life) activations to pitch and showcase.

Your Factory guides

Dennis Lenarduzzi

Partner and Creative Director at Makespace.

Ken Bautista

Partner at Makespace. Co-founded Startup Edmonton.

Level up your mindset

Lay the groundwork for a growth strategy
  • Understanding the economic and technological characteristics driving the rise of direct-to-consumer retail brands
  • Reflecting on your brand vision and your vision of the role you'll play in growth mode
  • Exploring what drives a winning omnichannel customer experience for your brand online and IRL
  • How to gather and analyze actionable data through systems like point of sales, marketplace platforms and social channels

Modernizing your brand

Explore how to optimize for replicability
  • Breaking down your current operation into what scales, what doesn't and what’s missing
  • Mixing online and offline channels to optimize customer acquisition, retention and supply chain logistics
  • How to use playbooks to figure out replicability across the business
  • How to leverage technology to scale systems and concepts with consistency

Scaling your roadmap

Map out a framework for a market entry plan
  • Understanding the benefits and challenges of scaling through corporate or franchise models
  • How to manage the site selection process to best align with your scale up strategy and in-market supply chain
  • What to look for in potential leasing agreements with building owners

Putting it together

By the end of Factory Beta, you'll have the mindset, canvas roadmap and pitch deck to start digging into your scaled-up vision for the brand and business. Keep growing with the Factory community, expand into spaces or join a partner accelerator.

Frequently asked questions

Is my brand a fit for Beta?
How is this different than other online courses?
What's the time commitment?
Where do guides come in?
Do I need to join Factory to participate in Beta?
How is the program delivered?
What is the cost?
Is this an accelerator program?
Do you expect equity from my company?

Ready? Take the next step

Next cohort starts October 2020

Flexible time commitment, learn on your schedule

Exclusive program for Factory brands

Includes up to 3 sessions over 30 days

Free for active Factory brands on a limited basis

Join Factory Beta →